Wegmans Trenditions

Wegmans Trenditions

Premium private label

If you're going to compete with the big boys knock them out with the first punch.

 
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
Bank of America Accolades
Bank of America Accolades
Naming in an extremely cluttered category
Chill-Out Fans
Chill-Out Fans
Chill-Out needed to heat up sales
 
 
 
Brand Development by Design