University of Rochester Medical Center

A logo does not a brand make
Flexible identity system married unique departments under a single brand

A logo does not a brand make

University of Rochester Medical Center (URMC) had a new logo, but no tools to hit the ground running. Forward developed a flexible identity system that married divisions, departments, groups, and initiatives under a single flexible master brand.

 
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Acquisitions are not always EZ
AMI Doduco
AMI Doduco
The best of both worlds
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Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
SnagProof
SnagProof
The allure of the lure
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Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
Getinge
Getinge
Great design supports your business objectives
 
 
 
Brand Development by Design