Sorrento Stringsters

Sorrento Stringsters

Category expansion driven by naming conventions

After designing the initial Stringsters package, naming concepts like Stuffsters, Shapesters and Sticksters helped identify new growth opportunities.

 
Chill-Out Fans
Chill-Out Fans
Chill-Out needed to heat up sales
Wegmans Trenditions
Wegmans Trenditions
Premium private label
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
 
 
 
Brand Development by Design