Sorrento Stringsters

Sorrento Stringsters

Category expansion driven by naming conventions

After designing the initial Stringsters package, naming concepts like Stuffsters, Shapesters and Sticksters helped identify new growth opportunities.

 
Bank of America Accolades
Bank of America Accolades
Naming in an extremely cluttered category
Wegmans Trenditions
Wegmans Trenditions
Premium private label
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
 
 
 
Brand Development by Design