With new URLs, optimized content, and advanced tools and online courses, RethinkingDebt.org was designed to counter the industry predators who put much more into marketing than their not-for-profit alternatives.
Lively images, colors, supporting graphics and copy platforms were developed to help RethinkingDebt stand out from competitors and speak directly to their audience's needs.
With a sound business strategy in place, Forward created a name that positioned Consumer Credit Counseling Service's new brand with banks and higher end audiences.
A clean professional look helped affirm a more professional image. To help round out the tone and speak to the mission of the organization, "Helping people reclaim financial health" was crafted as a tagline.