Minute Maid

Minute Maid

Helping the big agency land the big idea

While the broadcast advertising was on target, the European agency was unable to express the core idea in an iconic, media-neutral form that could close TV spots and then link back to brand packaging and in-store communications.

 
Arbor Mist
Arbor Mist
Constellation Brands defined a gap in the market
Red House Partners
Red House Partners
Linking to the past, presenting the future
Party In A Box
Party In A Box
Using identity to breathe new life into a tired brand
Kodak Cares
Kodak Cares
Yellow meets green
KG Connections
KG Connections
Looking the part
Expotential
Expotential
Simple strokes for visual impact
 
 
 
Brand Development by Design