Kodak PlayFull Camera

Kodak PlayFull Camera

Play on words and playful graphics help differentiate

A growing line needs room to expand. Strong nomenclature creates more space for design variation without losing family ties.

 
Arbor Mist
Arbor Mist
Constellation Brands defined a gap in the market
Marcus James Wines
Marcus James Wines
Diamonds are forever
My Little Pony Camera
My Little Pony Camera
Leverage offshore packaging economics
Kodak EasyShare Cameras
Kodak EasyShare Cameras
It isn't always Easy to Share
Delsym Cough Suppressant
Delsym Cough Suppressant
Stand out and get noticed!
Wegmans Beef Burgers
Wegmans Beef Burgers
Baggin’ burgers and more
Alcame Hair Care Products
Alcame Hair Care Products
The world of beauty has standards of its own
Bausch & Lomb Alaway
Bausch & Lomb Alaway
Floor the competition!
Chill-Out Fans
Chill-Out Fans
Chill-Out needed to heat up sales
Kodak EasyShare Touch
Kodak EasyShare Touch
Sometimes tiers are good
Kimber Pepper Blaster
Kimber Pepper Blaster
See me. Feel me. Touch me.
Cribari Sparkling Wine
Cribari Sparkling Wine
Adding Sparkle back to sales
Scooby-Doo Digital Cameras
Scooby-Doo Digital Cameras
If you license, leverage it well
 
 
 
Brand Development by Design