Kodak Picture Paper Naming

Kodak Picture Paper

Make it yours. Make it clear.

In a sea of competitive photo papers, Kodak needed to stand out. Forward proposed the Picture Paper name, which stepped away from photos and brought this product in line with Kodak's full set of picture-related products.

 
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Kodak Picture Paper Naming
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Make it yours. Make it clear.
 
 
 
Brand Development by Design