Kodak Picture Paper Naming

Kodak Picture Paper

Make it yours. Make it clear.

In a sea of competitive photo papers, Kodak needed to stand out. Forward proposed the Picture Paper name, which stepped away from photos and brought this product in line with Kodak's full set of picture-related products.

 
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Kodak Perfect Touch
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Kodak MarketMover
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Restora Naming
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KAZ Roommates Naming
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Taylor Meat Naming
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Image Link
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KG Connections
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UNYTE
Even acronyms can work harder
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Wegmans Trenditions
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Beach Party Reserve Wine
Beach Party Reserve Wine
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See me. Feel me. Touch me.
 
 
 
Brand Development by Design