Kodak Perfect Touch

The best you can get
Brand it consistently

Sometimes you need a gentle touch

Kodak was introducing a revolutionary new processing technology, but needed to brand it in such a way that spoke to product benefits and not complex digital algorithms.

As Kodak was rolling out the brand, Forward helped drive communications across all customer touch points.

 
Seniors First
Seniors First
Applying sound branding principles to the non-profit world
Galls
Galls
Look the part
KODAK Picture Maker
KODAK Picture Maker
Making the complex understandable
SnagProof
SnagProof
The allure of the lure
Dental-EZ
Dental-EZ
Acquisitions are not always EZ
AMI Doduco
AMI Doduco
The best of both worlds
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
 
 
 
Brand Development by Design