Kodak Memory Cards

Kodak Memory Cards

Segmentation and tiering that's plain and simple

The difference with some products is all on the inside. That's when the package has to do all the work.

 
Interplak Power Toothbrush
Interplak Power Toothbrush
Design that proves the competition is obsolete
Xerox Inkjet Products
Xerox Inkjet Products
Emergency redesign regains distribution
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
Kodak Memory Cards
Kodak Memory Cards
It's what's inside that counts
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
LaserMax Counter Display
LaserMax Counter Display
From receiving dock to cash register cha-ching in no time
Vicks Vaporizers
Vicks Vaporizers
Clarify segmentation, ease selection and purchase
Lake Country Wine
Lake Country Wine
Simple color and visual cues
Kodak One-Time-Use Cameras
Kodak One-Time-Use Cameras
Bountiful harvests are good
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
Tipping Point Brewery
Tipping Point Brewery
Character from characters
Wegmans Trenditions
Wegmans Trenditions
Premium private label
Bausch & Lomb Contact Lens Products
Bausch & Lomb Contact Lens Products
One master brand, many great products
 
 
 
Brand Development by Design