Kodak EasyShare Cameras

Kodak EasyShare Cameras

It isn't always Easy to Share

To help improve performance at retail (both on the shelf, and more importantly, to the trade buyers), Forward executed a refresh of the tired EasyShare brand while introducing clear and obvious product segmentation.

 
SnagProof
SnagProof
The allure of the lure
Interplak Power Toothbrush
Interplak Power Toothbrush
Design that proves the competition is obsolete
Kodak Memory Cards
Kodak Memory Cards
It's what's inside that counts
Bausch & Lomb Contact Lens Products
Bausch & Lomb Contact Lens Products
One master brand, many great products
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
Kodak One-Time-Use Cameras
Kodak One-Time-Use Cameras
Bountiful harvests are good
Revere Cookware
Revere Cookware
Revitalize without reshooting
Honeywell Air Purifiers
Honeywell Air Purifiers
A breath of fresh air
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
LaserMax Counter Display
LaserMax Counter Display
From receiving dock to cash register cha-ching in no time
Kodak EasyShare Cameras
Kodak EasyShare Cameras
It isn't always Easy to Share
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
Xerox Inkjet Products
Xerox Inkjet Products
Emergency redesign regains distribution
 
 
 
Brand Development by Design