Kodak EasyShare Cameras

Kodak EasyShare Cameras

It isn't always Easy to Share

To help improve performance at retail (both on the shelf, and more importantly, to the trade buyers), Forward executed a refresh of the tired EasyShare brand while introducing clear and obvious product segmentation.

 
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One master brand, many great products
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Even a commodity can be positioned, with a little Forward Thinking
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Mouth-watering line extension
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SnagProof
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A breath of fresh air
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It's what's inside that counts
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Revitalize without reshooting
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Clarify segmentation, ease selection and purchase
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Kodak One-Time-Use Cameras
Kodak One-Time-Use Cameras
Bountiful harvests are good
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Tipping Point Brewery
Character from characters
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Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
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Sorrento Stringsters
Category expansion driven by naming conventions
 
 
 
Brand Development by Design