Kodak Brand Basics

Kodak Brand Basics

Keep it simple, stupid

With millions of dollars being wasted in unnecessary revisions and misuse of assets, Forward created this book of ten simple rules to help every new employee understand how to maintain and grow essential brand protectors and brand equities.

 
Galls
Galls
Look the part
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
Kodak Brand Basics
Kodak Brand Basics
Rules you can live with
 
 
 
Brand Development by Design