Kodak Brand Basics

Kodak Brand Basics

Keep it simple, stupid

With millions of dollars being wasted in unnecessary revisions and misuse of assets, Forward created this book of ten simple rules to help every new employee understand how to maintain and grow essential brand protectors and brand equities.

 
AMI Doduco
AMI Doduco
The best of both worlds
Galls
Galls
Look the part
Revere Cookware
Revere Cookware
Revitalize without reshooting
Kodak Brand Basics
Kodak Brand Basics
Rules you can live with
 
 
 
Brand Development by Design