Kodak Brand Basics

Kodak Brand Basics

Keep it simple, stupid

With millions of dollars being wasted in unnecessary revisions and misuse of assets, Forward created this book of ten simple rules to help every new employee understand how to maintain and grow essential brand protectors and brand equities.

 
AMI Doduco
AMI Doduco
The best of both worlds
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
Kodak Cares
Kodak Cares
Yellow meets green
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
 
 
 
Brand Development by Design