Kodak Adaptive Picture Exchange

Kodak Adaptive Picture Exchange

Who says B2B has to look boring?

Kodak needed a breakout for its new line of dry lab equipment. Forward's solution included a descriptive name that conveniently abbreviated to a memorable acronym (APEX), combined with bold symbology that graphically supported the telling of a complete story.

 
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Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
Dental-EZ
Dental-EZ
Acquisitions are not always EZ
Seniors First
Seniors First
Applying sound branding principles to the non-profit world
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
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Kodak Express Stores
Express yourself globally
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AMI Doduco
The best of both worlds
 
 
 
Brand Development by Design