Kimber Pepper Blaster

Bold new packaging targeted at self-defense for women
Compelling advertising in line with the brand
Modular point of sale display with real stopping power

Marketing to a new category, hitting it out of the park

Kimber is renowned for firearms, but when they attempted to mass market this new mainstream self-defense product, it fell flat. Forward helped re-stage the struggling product with a powerfully positioned, audience-targeted identity, including a new name, logo design, and packaging.

 
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Brand Development by Design