Kimber Pepper Blaster

Bold new packaging targeted at self-defense for women
Compelling advertising in line with the brand
Modular point of sale display with real stopping power

Marketing to a new category, hitting it out of the park

Kimber is renowned for firearms, but when they attempted to mass market this new mainstream self-defense product, it fell flat. Forward helped re-stage the struggling product with a powerfully positioned, audience-targeted identity, including a new name, logo design, and packaging.

 
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Unique look for a unique product
Cribari Sparkling Wine
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Adding Sparkle back to sales
Kodak EasyShare Cameras
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It isn't always Easy to Share
Taylor Meat Naming
Taylor Meat Naming
Associating with the best
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Constellation Brands defined a gap in the market
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Chill-Out needed to heat up sales
Beach Party Reserve Wine
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Beach Party Reserve Wine
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Baggin’ burgers and more
Constellation Brands Packaging
Constellation Brands Packaging
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Kodak Pulse Digital Frame
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Package graphics add powerful touch
Bridal Keepsafe
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Clever and clear
Kodak PlaySport Video Camera
Kodak PlaySport Video Camera
It's time to play inside
Bausch & Lomb Alaway
Bausch & Lomb Alaway
Floor the competition!
 
 
 
Brand Development by Design