Interplak Power Toothbrush

Interplak Power Toothbrush

Design that proves the competition is obsolete

When your category is saturated, you need to innovate. The trade and consumers found triple-action TheraTwist (our name) was unbeatable on the shelf and in your mouth.

 
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Honeywell Air Purifiers
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Bausch & Lomb Contact Lens Products
One master brand, many great products
Lake Country Wine
Lake Country Wine
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Xerox Inkjet Products
Emergency redesign regains distribution
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
Interplak Power Toothbrush
Interplak Power Toothbrush
Design that proves the competition is obsolete
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
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Jaccard Products
Look like you belong
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Sorrento Stringsters
Category expansion driven by naming conventions
Kodak EasyShare Cameras
Kodak EasyShare Cameras
It isn't always Easy to Share
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Tipping Point Brewery
Character from characters
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Kodak Memory Cards
It's what's inside that counts
Wegmans Trenditions
Wegmans Trenditions
Premium private label
RoseArt Products
RoseArt Products
We're number 2!! We're number 2!!
 
 
 
Brand Development by Design