Interplak Power Toothbrush

Interplak Power Toothbrush

Design that proves the competition is obsolete

When your category is saturated, you need to innovate. The trade and consumers found triple-action TheraTwist (our name) was unbeatable on the shelf and in your mouth.

 
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Bausch & Lomb Contact Lens Products
One master brand, many great products
Lake Country Wine
Lake Country Wine
Simple color and visual cues
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Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
Tipping Point Brewery
Tipping Point Brewery
Character from characters
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Kodak One-Time-Use Cameras
Bountiful harvests are good
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Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
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RoseArt Products
We're number 2!! We're number 2!!
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Kodak EasyShare Cameras
It isn't always Easy to Share
SnagProof
SnagProof
The allure of the lure
Kodak Memory Cards
Kodak Memory Cards
It's what's inside that counts
Revere Cookware
Revere Cookware
Revitalize without reshooting
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
Honeywell Air Purifiers
Honeywell Air Purifiers
A breath of fresh air
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
 
 
 
Brand Development by Design