Interplak Power Toothbrush

Interplak Power Toothbrush

Design that proves the competition is obsolete

When your category is saturated, you need to innovate. The trade and consumers found triple-action TheraTwist (our name) was unbeatable on the shelf and in your mouth.

 
Honeywell Air Purifiers
Honeywell Air Purifiers
A breath of fresh air
Revere Cookware
Revere Cookware
Revitalize without reshooting
LaserMax Counter Display
LaserMax Counter Display
From receiving dock to cash register cha-ching in no time
Xerox Inkjet Products
Xerox Inkjet Products
Emergency redesign regains distribution
Tipping Point Brewery
Tipping Point Brewery
Character from characters
Vicks Vaporizers
Vicks Vaporizers
Clarify segmentation, ease selection and purchase
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
Kodak EasyShare Cameras
Kodak EasyShare Cameras
It isn't always Easy to Share
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
Wegmans Trenditions
Wegmans Trenditions
Premium private label
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
Bausch & Lomb Contact Lens Products
Bausch & Lomb Contact Lens Products
One master brand, many great products
Jaccard Products
Jaccard Products
Look like you belong
SnagProof
SnagProof
The allure of the lure
 
 
 
Brand Development by Design