Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
The world leader in eye care was launching a new product in a
category plagued by negative equities, and needed a breakthrough
identity and packaging system to influence eye care professionals
and consumers worldwide.
Wake up and see. It spoke directly to the primary consumer benefit of the product, and also served as a call to action for the professionals who would be prescribing it.
A consistent identity doesn't mean everything looks the same. Instead, manage the visual elements, and you can continually refresh your look without undermining your overall brand image.