Bausch & Lomb PureVision

Breakthrough design for a breakthrough product
A roll-out based on a simple concept
Refreshed collateral, still solidly on brand

Breakthrough design for a breakthrough product

The world leader in eye care was launching a new product in a category plagued by negative equities, and needed a breakthrough identity and packaging system to influence eye care professionals and consumers worldwide.

Wake up and see. It spoke directly to the primary consumer benefit of the product, and also served as a call to action for the professionals who would be prescribing it.

A consistent identity doesn't mean everything looks the same. Instead, manage the visual elements, and you can continually refresh your look without undermining your overall brand image.

 
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
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Look the part
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Brand Development by Design