Bank of America Accolades

Accolades

Naming in an extremely cluttered category

For their new premium credit card, Bank of America needed a name that stood out in a highly saturated market, resonated with an elite audience, and represented the brand's voice.

 

 
Wegmans Trenditions
Wegmans Trenditions
Premium private label
Bank of America Accolades
Bank of America Accolades
Naming in an extremely cluttered category
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
 
 
 
Brand Development by Design