Packaging Design

The real essence of packaging

Clients the world over have leveraged our experience from over twenty tears of creating and implementing package designs and systems that win at the shelf.

But what many don't realize is that the package gets put to work before it ever hits the shelf. Developing package design concepts early in the product development game creates opportunities to synthesize ideas and refine strategies - first within your own organization, then while working with channel partners. These positioning strategies can then be carried into collateral and communications for a total winning effort.

If needed, we can help test concepts and provide data to support difficult decisions. This early optimization assures the package that hits the shelf is the right one, and the packaging system you propose is understood and valued by trade partners - not cherry-picked in a way that undermines your go-to-market strategy.

 
Wegmans Beef Burgers
Wegmans Beef Burgers
Baggin’ burgers and more
Chill-Out Fans
Chill-Out Fans
Chill-Out needed to heat up sales
 
Alcame Hair Care Products
Alcame Hair Care Products
The world of beauty has standards of its own
Bridal Keepsafe
Bridal Keepsafe
Clever and clear
Kodak EasyShare Sport
Kodak EasyShare Sport
Unique look for a unique product
Taylor Meat Naming
Taylor Meat Naming
Associating with the best
 
Beach Party Reserve Wine
Beach Party Reserve Wine
Beach Party Reserve Wine
Cribari Sparkling Wine
Cribari Sparkling Wine
Adding Sparkle back to sales
Constellation Brands Packaging
Constellation Brands Packaging
Constellation Brands Packaging
Arbor Mist
Arbor Mist
Constellation Brands defined a gap in the market
 
Kodak EasyShare Touch
Kodak EasyShare Touch
Sometimes tiers are good
Kodak PlayTouch Video Camera
Kodak PlayTouch Video Camera
You have to pay more to play more
Kimber Pepper Blaster
Kimber Pepper Blaster
See me. Feel me. Touch me.
Kodak Pulse Digital Frame
Kodak Pulse Digital Frame
Package graphics add powerful touch
 
Bausch & Lomb Soothe
Bausch & Lomb Soothe
Acquisition makes smooth transition
Bausch & Lomb Alaway
Bausch & Lomb Alaway
Floor the competition!
 
My Little Pony Camera
My Little Pony Camera
Leverage offshore packaging economics
Marcus James Wines
Marcus James Wines
Diamonds are forever
Scooby-Doo Digital Cameras
Scooby-Doo Digital Cameras
If you license, leverage it well
 
Kodak EasyShare Cameras
Kodak EasyShare Cameras
It isn't always Easy to Share
 
 
 
Brand Development by Design