Packaging

Packaging

The real essence of packaging

Clients the world over have leveraged our experience from over twenty years of creating and implementing package designs and package design systems that win at the shelf.

But what many don't realize is that the package gets put to work before it ever hits the shelf. Developing package design concepts early in the product development game creates opportunities to synthesize ideas and refine strategies - first within your own organization, then while working with channel partners. These positioning strategies can then be carried into marketing collateral and brand communications for a total winning effort.

If needed, we can help test concepts and provide data to support difficult decisions. This early optimization assures the package that hits the shelf is the right one, and the packaging design system you propose is understood and valued by trade partners - not cherry-picked in a way that undermines your go-to-market strategy.

 
Wegmans Trenditions
Wegmans Trenditions
Premium private label
Cribari Sparkling Wine
Cribari Sparkling Wine
Adding Sparkle back to sales
 
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
Chill-Out Fans
Chill-Out Fans
Chill-Out needed to heat up sales
Taylor Meat Naming
Taylor Meat Naming
Associating with the best
Kodak EasyShare Cameras
Kodak EasyShare Cameras
It isn't always Easy to Share
 
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
Interplak Power Toothbrush
Interplak Power Toothbrush
Design that proves the competition is obsolete
Scooby-Doo Digital Cameras
Scooby-Doo Digital Cameras
If you license, leverage it well
 
Kodak Memory Cards
Kodak Memory Cards
It's what's inside that counts
Bausch & Lomb Soothe
Bausch & Lomb Soothe
Acquisition makes smooth transition
Alcame Hair Care Products
Alcame Hair Care Products
The world of beauty has standards of its own
Revere Cookware
Revere Cookware
Revitalize without reshooting
 
Delsym Cough Suppressant
Delsym Cough Suppressant
Stand out and get noticed!
Bausch & Lomb Contact Lens Products
Bausch & Lomb Contact Lens Products
One master brand, many great products
 
Xerox Inkjet Products
Xerox Inkjet Products
Emergency redesign regains distribution
Kimber Pepper Blaster
Kimber Pepper Blaster
See me. Feel me. Touch me.
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
My Little Pony Camera
My Little Pony Camera
Leverage offshore packaging economics
 
Kodak PlayTouch Video Camera
Kodak PlayTouch Video Camera
You have to pay more to play more
Bridal Keepsafe
Bridal Keepsafe
Clever and clear
Kodak EasyShare Touch
Kodak EasyShare Touch
Sometimes tiers are good
 
SnagProof
SnagProof
The allure of the lure
LaserMax Counter Display
LaserMax Counter Display
From receiving dock to cash register cha-ching in no time
 
Vicks Vaporizers
Vicks Vaporizers
Clarify segmentation, ease selection and purchase
Beach Party Reserve Wine
Beach Party Reserve Wine
Beach Party Reserve Wine
RoseArt Products
RoseArt Products
We're number 2!! We're number 2!!
 
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
Marcus James Wines
Marcus James Wines
Diamonds are forever
Kodak One-Time-Use Cameras
Kodak One-Time-Use Cameras
Bountiful harvests are good
Arbor Mist
Arbor Mist
Constellation Brands defined a gap in the market
 
Jaccard Products
Jaccard Products
Look like you belong
Kodak Pulse Digital Frame
Kodak Pulse Digital Frame
Package graphics add powerful touch
Honeywell Air Purifiers
Honeywell Air Purifiers
A breath of fresh air
 
Wegmans Beef Burgers
Wegmans Beef Burgers
Baggin’ burgers and more
Lake Country Wine
Lake Country Wine
Simple color and visual cues
Tipping Point Brewery
Tipping Point Brewery
Character from characters
 
Kodak EasyShare Sport
Kodak EasyShare Sport
Unique look for a unique product
Constellation Brands Packaging
Constellation Brands Packaging
Constellation Brands Packaging
 
 
 
Brand Development by Design