Packaging

Packaging

The real essence of packaging

Clients the world over have leveraged our experience from over twenty years of creating and implementing package designs and package design systems that win at the shelf.

But what many don't realize is that the package gets put to work before it ever hits the shelf. Developing package design concepts early in the product development game creates opportunities to synthesize ideas and refine strategies - first within your own organization, then while working with channel partners. These positioning strategies can then be carried into marketing collateral and brand communications for a total winning effort.

If needed, we can help test concepts and provide data to support difficult decisions. This early optimization assures the package that hits the shelf is the right one, and the packaging design system you propose is understood and valued by trade partners - not cherry-picked in a way that undermines your go-to-market strategy.

 
Constellation Brands Packaging
Constellation Brands Packaging
Constellation Brands Packaging
Bausch & Lomb Alaway
Bausch & Lomb Alaway
Floor the competition!
 
SnagProof
SnagProof
The allure of the lure
Bridal Keepsafe
Bridal Keepsafe
Clever and clear
Kodak Memory Cards
Kodak Memory Cards
It's what's inside that counts
Kodak One-Time-Use Cameras
Kodak One-Time-Use Cameras
Bountiful harvests are good
 
Kodak EasyShare Cameras
Kodak EasyShare Cameras
It isn't always Easy to Share
Kodak PlayTouch Video Camera
Kodak PlayTouch Video Camera
You have to pay more to play more
Interplak Power Toothbrush
Interplak Power Toothbrush
Design that proves the competition is obsolete
 
Vicks Vaporizers
Vicks Vaporizers
Clarify segmentation, ease selection and purchase
Scooby-Doo Digital Cameras
Scooby-Doo Digital Cameras
If you license, leverage it well
Bausch & Lomb Contact Lens Products
Bausch & Lomb Contact Lens Products
One master brand, many great products
RoseArt Products
RoseArt Products
We're number 2!! We're number 2!!
 
Taylor Meat Naming
Taylor Meat Naming
Associating with the best
Wegmans Trenditions
Wegmans Trenditions
Premium private label
Cribari Sparkling Wine
Cribari Sparkling Wine
Adding Sparkle back to sales
Pyrex Bakeware
Pyrex Bakeware
Mouth-watering line extension
 
Sorrento Stringsters
Sorrento Stringsters
Category expansion driven by naming conventions
My Little Pony Camera
My Little Pony Camera
Leverage offshore packaging economics
Jaccard Products
Jaccard Products
Look like you belong
Arbor Mist
Arbor Mist
Constellation Brands defined a gap in the market
 
Honeywell Air Purifiers
Honeywell Air Purifiers
A breath of fresh air
Kimber Pepper Blaster
Kimber Pepper Blaster
See me. Feel me. Touch me.
 
Kodak PlaySport Point of Sale
Kodak PlaySport Point of Sale
We won't stick it on you
Kodak EasyShare Touch
Kodak EasyShare Touch
Sometimes tiers are good
Lake Country Wine
Lake Country Wine
Simple color and visual cues
Xerox Inkjet Products
Xerox Inkjet Products
Emergency redesign regains distribution
 
Wegmans Beef Burgers
Wegmans Beef Burgers
Baggin’ burgers and more
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
Revere Cookware
Revere Cookware
Revitalize without reshooting
LaserMax Counter Display
LaserMax Counter Display
From receiving dock to cash register cha-ching in no time
 
Kodak EasyShare Sport
Kodak EasyShare Sport
Unique look for a unique product
Kodak Pulse Digital Frame
Kodak Pulse Digital Frame
Package graphics add powerful touch
Chill-Out Fans
Chill-Out Fans
Chill-Out needed to heat up sales
 
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
Alcame Hair Care Products
Alcame Hair Care Products
The world of beauty has standards of its own
Kodak PlaySport Video Camera
Kodak PlaySport Video Camera
It's time to play inside
Bausch & Lomb Soothe
Bausch & Lomb Soothe
Acquisition makes smooth transition
 
Marcus James Wines
Marcus James Wines
Diamonds are forever
 
 
 
Brand Development by Design