A name can't do it all
If you've landed here, you probably already have a mess of unrelated names in your portfolio and want to improve on it. Forward works with major brands like Kodak and Bank of America to develop comprehensive nomenclature systems and the guidance required to develop and protect large portfolios of names.
Nomenclature systems provide order and structure to help manage broad families and multilevel hierarchies more effectively. Strategies are necessary to guide name development and rules should be defined to properly present and protect trademarks in all applications - from graphic treatments to use in plain text. Learn how to creating powerful name+modifier+generic combinations that help potential customers understand segmentation and product differentiation.
We can work discretely or in combination with your brand management team to enhance process and output of your naming efforts.