Nomenclature

A name can't do it all

If you've landed here, you probably already have a mess of unrelated names in your portfolio and want to improve on it. Forward works with major brands like Kodak and Bank of America to develop comprehensive nomenclature systems and the guidance required to develop and protect large portfolios of names. 

Nomenclature systems provide order and structure to help manage broad families and multilevel hierarchies more effectively. Strategies are necessary to guide name development and rules should be defined to properly present and protect trademarks in all applications - from graphic treatments to use in plain text. Learn how to creating powerful name+modifier+generic combinations that help potential customers understand segmentation and product differentiation. 

We can work discretely or in combination with your brand management team to enhance process and output of your naming efforts.

 
Bridal Keepsafe
Bridal Keepsafe
Clever and clear
Kodak Picture Paper Naming
Kodak Picture Paper Naming
Make it yours. Make it clear.
 
Kodak Perfect Touch
Kodak Perfect Touch
Sometimes you need a gentle touch
UNYTE
UNYTE
Even acronyms can work harder
 
Kodak MarketMover
Kodak MarketMover
Moving markets and more
 
 
 
Brand Development by Design