Naming

Naming

Naming is more than clever words

We've developed exclusive relationships with many of our clients for naming services.

In this trademark-intensive world, creating the best-performing name starts by defining a strong naming strategy. Establishing the correct hierarchy, links and synergies in a naming portfolio can help strengthen results and ease development and implementation.

We work regularly with corporate and trademark counsel to develop properly used and protected names, including smart nomenclature systems to help modify meanings and clarify differences to potential users and consumers.

Strategic Approach

As with any element of your brand identity system, names will benefit from a strategic approach. From startups looking to position themselves in a crowded category, to big companies and major brands trying to herd their runaway naming efforts and leverage a systematic approach, Forward helps clients better understand the intricacies of naming.

Naming products, technologies, ingredients and other brand assets is not a simple activity. Internal brainstorming meetings are giving way to professional naming services because it just isn't that easy. Even if you're fortunate enough to gain consensus on the inside, you then have to run the gauntlet of trademark approvals, google searches and the competitive environment. Forward has refined its expertise and processes to help ensure you find the right name AND you can use it, and protect it.

We'd be happy to discuss your naming needs or review your current naming conventions and portfolio strategy. We've developed and refined our processes so they can be clearly understood, internalized, and actionable by our client teams. We help you understand and master principles that will make you a better brander and make your efforts more effective.

Give us a call at 585.872.9222.

 
Party In A Box
Party In A Box
Using identity to breathe new life into a tired brand
Wegmans Trenditions
Wegmans Trenditions
Premium private label
 
Bridal Keepsafe
Bridal Keepsafe
Clever and clear
Bank of America Accolades
Bank of America Accolades
Naming in an extremely cluttered category
Kimber Pepper Blaster
Kimber Pepper Blaster
See me. Feel me. Touch me.
AMI Doduco
AMI Doduco
The best of both worlds
 
Expotential
Expotential
Simple strokes for visual impact
 
Upstate Farms Naming
Upstate Farms Naming
Aspiring to something more
Beach Party Reserve Wine
Beach Party Reserve Wine
Beach Party Reserve Wine
UNYTE
UNYTE
Even acronyms can work harder
Kodak Perfect Touch
Kodak Perfect Touch
Sometimes you need a gentle touch
 
Taylor Meat Naming
Taylor Meat Naming
Associating with the best
Skin Sensuals
Skin Sensuals
A name you can feel
Red House Partners
Red House Partners
Linking to the past, presenting the future
 
Getinge
Getinge
Great design supports your business objectives
Interplak Power Toothbrush
Interplak Power Toothbrush
Design that proves the competition is obsolete
 
Kodak MarketMover
Kodak MarketMover
Moving markets and more
Kodak Picture Paper Naming
Kodak Picture Paper Naming
Make it yours. Make it clear.
KG Connections
KG Connections
Looking the part
Chill-Out Fans
Chill-Out Fans
Chill-Out needed to heat up sales
 
Image Link
Image Link
How much can you say with a symbol?
Restora Naming
Restora Naming
Creating a portfolio
 
KAZ Roommates Naming
KAZ Roommates Naming
Private label alternative
 
 
 
Brand Development by Design