Naming

Naming

Naming is more than clever words

We've developed exclusive relationships with many of our clients for naming services.

In this trademark-intensive world, creating the best-performing name starts by defining a strong naming strategy. Establishing the correct hierarchy, links and synergies in a naming portfolio can help strengthen results and ease development and implementation.

We work regularly with corporate and trademark counsel to develop properly used and protected names, including smart nomenclature systems to help modify meanings and clarify differences to potential users and consumers.

Strategic Approach

As with any element of your brand identity system, names will benefit from a strategic approach. From startups looking to position themselves in a crowded category, to big companies and major brands trying to herd their runaway naming efforts and leverage a systematic approach, Forward helps clients better understand the intricacies of naming.

Naming products, technologies, ingredients and other brand assets is not a simple activity. Internal brainstorming meetings are giving way to professional naming services because it just isn't that easy. Even if you're fortunate enough to gain consensus on the inside, you then have to run the gauntlet of trademark approvals, google searches and the competitive environment. Forward has refined its expertise and processes to help ensure you find the right name AND you can use it, and protect it.

We'd be happy to discuss your naming needs or review your current naming conventions and portfolio strategy. We've developed and refined our processes so they can be clearly understood, internalized, and actionable by our client teams. We help you understand and master principles that will make you a better brander and make your efforts more effective.

Give us a call at 585.872.9222.

 
Expotential
Expotential
Simple strokes for visual impact
Getinge
Getinge
Great design supports your business objectives
 
Kimber Pepper Blaster
Kimber Pepper Blaster
See me. Feel me. Touch me.
Bank of America Accolades
Bank of America Accolades
Naming in an extremely cluttered category
Image Link
Image Link
How much can you say with a symbol?
 
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Beach Party Reserve Wine
Beach Party Reserve Wine
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Moving markets and more
AMI Doduco
AMI Doduco
The best of both worlds
 
Restora Naming
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Creating a portfolio
KAZ Roommates Naming
KAZ Roommates Naming
Private label alternative
 
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Wegmans Trenditions
Premium private label
Taylor Meat Naming
Taylor Meat Naming
Associating with the best
 
UNYTE
UNYTE
Even acronyms can work harder
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KG Connections
Looking the part
Upstate Farms Naming
Upstate Farms Naming
Aspiring to something more
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Red House Partners
Linking to the past, presenting the future
 
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Chill-Out Fans
Chill-Out needed to heat up sales
Kodak Perfect Touch
Kodak Perfect Touch
Sometimes you need a gentle touch
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Interplak Power Toothbrush
Design that proves the competition is obsolete
 
Kodak Picture Paper Naming
Kodak Picture Paper Naming
Make it yours. Make it clear.
 
 
 
Brand Development by Design