Naming is more than clever words
We've developed exclusive relationships with many of our clients for naming services.
In this trademark-intensive world, creating the best-performing name starts by defining a strong naming strategy. Establishing the correct hierarchy, links and synergies in a naming portfolio can help strengthen results and ease development and implementation.
We work regularly with corporate and trademark counsel to develop properly used and protected names, including smart nomenclature systems to help modify meanings and clarify differences to potential users and consumers.
As with any element of your brand identity system, names will benefit from a strategic approach. From startups looking to position themselves in a crowded category, to big companies and major brands trying to herd their runaway naming efforts and leverage a systematic approach, Forward helps clients better understand the intricacies of naming.
Naming products, technologies, ingredients and other brand assets is not a simple activity. Internal brainstorming meetings are giving way to professional naming services because it just isn't that easy. Even if you're fortunate enough to gain consensus on the inside, you then have to run the gauntlet of trademark approvals, google searches and the competitive environment. Forward has refined its expertise and processes to help ensure you find the right name AND you can use it, and protect it.
We'd be happy to discuss your naming needs or review your current naming conventions and portfolio strategy. We've developed and refined our processes so they can be clearly understood, internalized, and actionable by our client teams. We help you understand and master principles that will make you a better brander and make your efforts more effective.