Manage communications as part of a whole
Most collateral we produce - brochures, pamphlets, poster, etc. - are the extension of an identity system. As with packaging and interactive applications, graphic and photographic elements of the system are applied in ways that enrich the system while extending it to various types of communications. A visual relationship is maintained while the elements of emphasis can be varied. Consistency is achieved without boring and variations help create distinctions for subtle groupings of of content.
Many times our systems are implemented by a variety of communicators. We provide guidelines and templates that help insure integrity and appropriateness without limiting ease of application.