Identity Systems

A better way to manage your image

Identity systems are the foundation of active brand management.

We help clients understand the principle that identity is more than a logo. From there, you'll learn how the elements of identity can be managed to strengthen brand equities and reinforce the associations you'd like people to have for the branded product or service.

Learn about the four basic objectives for today's brand identity and how you can make sure that those objectives are met.

 
Seniors First
Seniors First
Applying sound branding principles to the non-profit world
Dental-EZ
Dental-EZ
Acquisitions are not always EZ
 
SnagProof
SnagProof
The allure of the lure
Galls
Galls
Look the part
Getinge
Getinge
Great design supports your business objectives
Upstate Farms
Upstate Farms
Even a commodity can be positioned, with a little Forward Thinking
 
Kodak Express Stores
Kodak Express Stores
Express yourself globally
Bausch & Lomb PureVision
Bausch & Lomb PureVision
Breakthrough design for a breakthrough product
 
 
 
 
Brand Development by Design