Package Design Articles

Any company that has gone through the process of developing a retail package knows that it's not fast, cheap, or easy...

Eye-tracking research is a great way to evaluate the performance of your package designs, but it also requires a significant investment in time and money. The good news is that understanding the principles will help you take advantage of them on your next package design project. 

During this recession, private label is helping put retailers back in black causing some national brands to see red.

How Green Is Your Package? - January 01, 2013

When considering how green a package is, companies often make the mistake of solely focusing on a product's final package. But to fully account for a package's impact on the environment, one must consider the entire life of a package.

Brand Development by Design