Any company that has gone through the process of developing a
retail package knows that it's not fast, cheap, or easy...
Eye-tracking research is a great way to evaluate the performance
of your package designs, but it also requires a significant
investment in time and money. The good news is that understanding
the principles will help you take advantage of them on your next
package design project.
During this recession, private label is helping put retailers
back in black causing some national brands to see red.
When considering how green a package is, companies often make
the mistake of solely focusing on a product's final package. But to
fully account for a package's impact on the environment, one must
consider the entire life of a package.