Everyone has their own tricks up their sleeve for how to stretch
budgets to the absolute limit. Desperate times have called for
desperate measures, and it's amazing how crafty we can be when
things get tight.
A brand is created when there's a new story to be told. The
trick is all in how to weave and tell that story.
Recently we created an online survey
to help understand consumer mindsets on green marketing, we asked
people to identify "which symbols have the most positive influence
over your purchase decision?"