Branding Articles

Everyone has their own tricks up their sleeve for how to stretch budgets to the absolute limit. Desperate times have called for desperate measures, and it's amazing how crafty we can be when things get tight.

Brand Basics: Branding 101 - February 01, 2015

A brand is created when there's a new story to be told. The trick is all in how to weave and tell that story.

What's in a Name? - February 01, 2015

At the core of any brand or product is its name. Names are the means by which we identify and categorize the things we experience in the world, the way we tell our friends about them, the way we find them, and the way we remember them.

Recently we created an online survey to help understand consumer mindsets on green marketing, we asked people to identify "which symbols have the most positive influence over your purchase decision?"

In our recent online survey, we sought to gauge the effectiveness of various retailers' green marketing efforts. The results were both surprising and intriguing.

During this recession, private label is helping put retailers back in black causing some national brands to see red.

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