A website is a 100% necessary, vital tool for your
organization's success. Without one, you don't even exist in
today's business world. But having a website and having a good
website are two separate things...
Everyone has their own tricks up their sleeve for how to stretch
budgets to the absolute limit. Desperate times have called for
desperate measures, and it's amazing how crafty we can be when
things get tight.
At the core of any brand or product is its name. Names are the
means by which we identify and categorize the things we experience
in the world, the way we tell our friends about them, the way we
find them, and the way we remember them.